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We value your privacy, and your children's

Because we value your privacy, we approach the Web's interactive nature with rigor and respect, while still embracing the opportunities it affords us to share Highlights' wholesome content with families. We support and fully comply with the Children's Online Privacy Protection Act of 1998. Please see our Privacy Policy to learn about our information practices and the choices you can make about the way your information is collected.

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Why we ask for your child's name

We ask for your child's name because many people want their children to experience the thrill of receiving mail personally addressed to them. However, we understand that this may be a sensitive issue in light of today's complex privacy concerns. Let us assure you that we never share children's names with any third parties. The child's name is used simply to address the mailing label and for reference on billing and renewal forms. However, if you are uncomfortable using your child's name in this context, we can suggest several alternatives:

  • Use your child's initials and last name, as in "J. M. Smith"
  • Have the magazine addressed to the whole family, as in "The Smith Family"
  • Enter the subscription in your own name

Any of these variations will work. Our goal is to make you comfortable with the use of your data, and we invite you to review our Privacy Policy for more details.

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